Rediff getting Big
Few days back my mom showed me an article in the news paper regarding someone who was staying about a Kilometer from my house. Guess what ? The person was Ajit Balakrishnan, Chairman and C.E.O www.rediff.com. He was in kannur for something regarding an increase IT fields here. No wonder I was seeing so many luxury cars around here 
. Hmm.. I so wanted to meet the big guy.
As you might have seen on TV Rediff has launched the new rediffmail. It combines many user friendly features from outlook Express and POP mail service and incorporate them in web mail for providing higher benifits, as per Manish Agarwal. Manish, vice president for marketing claimed that Rediffmail was the first in the country to launch the new bouquet for its users. ( I think Mr. Manish does not surf the web that much 
)
As per him Yahoo! was in the process of testing it and MSN did not possess such features (Hello! heard of Live ?). But there are few features that I appreciate like the ability to write mail’s in 11 indian language, including the four South Indian languages.
However, I did not like the tactics used to advertise the renewed service, ‘Lightning fast web mail service‘ .
- Two guys, One wearing Rediffmail T-shirt and other one with HooHaa! written, which ofcourse anyone can make out . Now both of them starts with 2 PC’s to open their mail ID’s. While the Reiffmail guy has read, replied and saved the mail, the Hoohaa! guy is still waiting for the mail page to open. Yeah … right!
The reffered Yahoo!, had started the new interface with AJAX long before Rediff did. Though in beta and available for the US. We can get the AJAXy Yahoo! Mail with few modification in the Yahoo! profile . However I can’t blame everything on rediff, as Yahoo! should have started the service internationally, atleast in beta as it hardly contains few errors right now.
Rediff company also tied up with mobile operators to provide three free SMS’s per day to ts users. Every reply generated to the SMS will earn three more free SMS’s.According to Agarwal, the online industry isgrowing at 25 persent per annum with NASSCOM predicting that India will have a larger consumer base than the US and UK in another 4-5 years. Rediff, which generated revenue of 18.7 million US$ in the last fiscal, posted a growth of 48 percent over the previous year. 
July 17th, 2006 at 12:30 am
What your saying is tru, but rediff just stated that they are the first one to officially release it to the public.
Though, I too did not like the advertisement :/ .
July 17th, 2006 at 6:07 am
Nice to meet a Kannur based blogger. I thought there was a mostly defunt Technology Park in Kannur too. So any private investment would be for the good of the industry.
I have not seen the Rediff ads, but from what you describe it is very similar to the new Macintosh ads being aired in US. Instead of wearing T-shirts, the guys play the computers instead and show how Macs are pretty cool when it comes to doing what you want without much fuss.
July 18th, 2006 at 8:21 pm
Thanks for dropping by Ullas,
there aint much of technology related companies here, atleast not anyone I know. Yup, TVM and Cochin do have Techno Parks
July 18th, 2006 at 11:24 pm
I agree with the above terms regarding rediff, but thats usually done by any other company. See Pepsi and Coke or their other products.
I can\’t say that they are doing anything wrong. Perhaps because I am a fan of rediff from last 4 years.
July 19th, 2006 at 10:48 pm
Hey Sree, Do you know how to get the Rediff Mail Beta ? i mean the Ajax one.
July 20th, 2006 at 2:49 am
Yes I too wanna know how to get the new rediff mail Beta.
July 23rd, 2006 at 7:00 am
That is great. Rediff chair man in cochin. Cochin rocks. It is my dream place. I am jealous that you stay there..
July 23rd, 2006 at 11:39 pm
You can’t make me angry jeba
. I’m cool.
August 5th, 2006 at 1:58 pm
well Rediff have good share market price which is equal some outsouring company imagine some one who started with 50 mb email space enter to ipo
August 17th, 2006 at 11:16 pm
[…] Sreejith s NETwork Rediff getting Big Agarwal, the online industry isgrowing at 25 persent per annum with NASSCOM predicting that India well Rediff have good share market price which is equal some outsouring company imagine some one who […]
May 14th, 2008 at 11:13 pm
Hi all this is the time for you guys to know about the products which is sold online
Here is the example:-
an big and an popular online shopping called rediff shopping sells the product online and you know how they cheat? here is the story
i bought an MP4/MP3 player for 1700 rupees including the shipping charges and when i got the product it was totally diffrent and it was not the product which i have ordered on the online. for example:- i have ordered for and good and brand new product and i have got the local made and assembled MP3 player, and i sent it back for the seller but i didnt get my original product, so people beaware of this kind of cheaters and dont ever buy an product from online especially from rediff shopping, you people know why i particullarly talking about rediff? that was the company who cheated me. NOTE:- once you call the costumer care number they say we are not the right person for your question please send out a mail but they dont revert for the mail also.