Virgin Mobile, a UK-based group, owned by British billionaire Richard Branson, had launched its telecom brand “Virgin Mobile” in India under a franchisee agreement with telecom major Tata Teleservices.
Interestingly, the company launched a plan in which the customer will be paid 10 paise for every in-coming minute from any network ! Also, After the first two minutes of calls each day, all customers will be able to call any local network for only 50 paise.
the ads are hatke for sure
Its certainly a clever marketing tactic, but one I’m not persnonally inclined to follow, I’ve talked about it in more detail here:
http://abhinav.ideativeflux.com/random/virgin-mobile-india-playing-the-probability-game/